100 Best Marketing Research Topics For All

Because of the many aspects of marketing, choosing marketing topics to write about may put one in a dicey situation. This article provides some hot topics in marketing that will help you select an area of focus and select relevant topics from that niche. From marketing research topics for college students to social issues in marketing, we have got you covered! So sit down and relax as we take you through the list of marketing research topics our professional writers prepared just for you!

Marketing Thesis Topics

Are you in need of well-thought-out marketing thesis topics and marketing dissertation topics? Then you’re in the right place! This list of marketing paper topics presented will give you a distinct thesis/dissertation.

  1. Analysis and determination of consumer buying behavior for Coca-Cola
  2. A study on famous well-marketed brands that got away with selling substandard quality products
  3. A study showing the impact of advertising on consumer behavior
  4. Brand advertising and political campaigns: a possible interwoven impact?
  5. A review of the outcomes of advertising in a recession
  6. Exhaustive research on how brands exploit impulsive buying
  7. A study of how celebrity endorsements on ROI affect CPG brands
  8. A survey of the impact of augmented reality on marketing experiences
  9. Critical research on how AI will help make better marketing decisions
  10. A study of the perspective and reception of Americans to targeted ads based on their browser history

Current Marketing Issues

There are numerous marketing issues around the world today. These global marketing issues threaten the survival of many businesses and the economy at large. Here is a list of current marketing issues!

  1. A decline in organic reach on social media platforms
  2. Difficulty in building a well-recognized brand name
  3. Getting readers to see content
  4. Understanding marketing results
  5. Marketing budgets included by BREXIT
  6. Optimizing business for voice search
  7. Bridging the technology gap
  8. Ensuring compliance with GDPR
  9. Overdependence of potential customers on amazon
  10. The effect of COVID-19 on the global economy

Marketing Research Topics

Getting marketing topics for research has been made considerably more comfortable with this list of marketing research paper topics. Ready to explore the marketing research topics we have, let’s delve right in!

  1. Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity
  2. The effect of social media on buying choices
  3. Online purchasing: a study of the product characteristics buyers look for
  4. An exploration of the differences in marketing strategies across cultures
  5. Manipulation tactics: how brands can get more customers
  6. A study of how customer loyalty is affected by brand image
  7. Analyzing how TV advertising affects the top of mind awareness
  8. Do people appreciate being click baited into sponsored posts?
  9. A study on how to make customers purchase goods and services in the luxury category

Digital Marketing Blog Topics

Digital marketing remains a very important aspect of marketing in the world today. Here are some very juicy digital marketing topics you can write a great blog on!

  1. 10 insightful differences between paid search and organic search
  2. Tips for promoting content on Pinterest
  3. SEO tactics to avoid like the plague
  4. How to increase your followers on social media
  5. Best tips to help you grow your paid social ROAS
  6. Why should you follow your competitors on social media?
  7. Dos and don’ts of social media marketing
  8. How to create content your audience will be eager to share

Marketing Essay Topics

  1. What is the most effective form of marketing?
  2. Internet marketing trends to expect in the future
  3. What important brand attributes lead to an increase in customer loyalty?
  4. A look into marketing approaches that broke through strong market monopoly
  5. The impact of social media on consumer buying behavior
  6. Comparison of advertising versus building brand equity
  7. Rebuilding trust in influencer marketing
  8. How to generate leads effectively

Content Marketing Topics

  1. 10 biggest graphic design mistakes companies make in their marketing pieces
  2. How to create captivating e-newsletters that people will pay attention to
  3. Repurposing marketing content for small businesses
  4. Working more micro-content into marketing efforts
  5. Multi-step versus one-step content marketing campaigns
  6. The five Cs when creating content marketing copy
  7. Creating compelling content marketing campaigns in 10 steps
  8. Content marketing: how to generate more leads and close sales

Strategic Marketing Problems

There are many marketing problems in companies and businesses that threaten to cripple the advancement of the industry. Here is a list of some marketing problems you may be willing to proffer solutions to.

  1. Inability to explain products or services delivered
  2. Not clearly defining a company’s market segment
  3. Lack of innovating commercial department
  4. Lack of business visibility
  5. Missing links between sales and marketing departments
  6. Lack of marketing plan
  7. Lack of personal branding, brand image, and professional reputation
  8. Thinking the company or business can survive without marketing

Marketing Blog Topics

  1. Facebook advertising: pros and cons
  2. 10 benefits of inbound marketing
  3. The most frustrating problems faced in inbound marketing
  4. How to generate subscribers for your blog faster than ever!
  5. 10 benefits of content marketing lead magnets
  6. Five video content marketing myths you must discard
  7. 30 social media campaign ideas from big brands

Controversial Marketing Topics

  1. Does google give preferential treatment to big brands?
  2. Does social media affect SEO ranking?
  3. Are grey SEO techniques safe?
  4. Are YouTube videos more engaging than TV ads?
  5. Are building e-mail lists still one of the best ways to sell?
  6. Will immersion marketing through VR technology to be accepted?

Sport Marketing Research Topics

Sports marketing continues to remain a significant source of revenue. Hence, research in this area will continue to stay relevant. Here are some sport marketing topics you could consider working on.

  1. How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty
  2. Emerging opportunities in sports marketing and how to capitalize on them
  3. How to effectively capitalize on the wearables market
  4. Should more women and children get into sports?
  5. Should seniors be allowed to participate in some games?

Marketing Presentation Topics

  1. Mastering in-house SEO
  2. The path to gaining and building customers trust
  3. Brand awareness versus ROI
  4. Effectively personalizing customer communications
  5. The best SEO strategies that increase site traffic

International Marketing Topics

Marketing connects the global world, and this is why it is essential to marketing development. Here are some international marketing topics to consider!

  1. The effect of globalization on consumer behavior
  2. How do international brands compare to local brands?
  3. Do international brands always have advantages over a local brand?
  4. Creating brand awareness by utilizing global event marketing
  5. How to market products on an international level

Marketing Plan Topics

  1. The importance of a marketing plan to the success of a business or product launch
  2. Building a tactical marketing plan
  3. How is a marketing strategy different from a marketing plan?
  4. Indispensable parts in writing a marketing plan

Ethical Issues In Marketing

  1. Targeted Ads based on browser history
  2. Immersion marketing through virtual reality
  3. The exploitation of impulsive buying
  4. Click baiting into sponsored posts

Affiliate Marketing Topics

  1. How to find profitable niches in affiliate marketing
  2. How to get readers interested in what you market
  3. How to build a personal website: the ultimate guide

Congratulations! We hope you have been able to guide you in choosing your desired topic in marketing successfully. Alo, you can check out our business topics. We wish you the best in your research!